Blog

Letter from our CEO

How We Are Addressing the Risk of the Coronavirus I wan…

read more

New Chromaflo Video: Dispensing

As the originator of Point-of-Sale tinting, Chromaflo e…

read more

Selecting Industrial Colorants: 5 Traits to Consider

The success of an industrial coating relies upon finding the right colorant for the job. Here are 5 traits to consider when selecting one.

read more

New Chromaflo Video: Biocides and Fungicides

Check out our latest video below to learn the important…

read more

Low VOC Colorants: Essential to Creating Eco-Friendly Coatings

Low VOC colorants are vital to creating eco-friendly coatings. In this post, we break down why.

read more

3 Ways Manufacturers are Staying Innovative and Environmentally-Friendly

Can new products be innovative and environmentally-friendly at the same time? That was the question on everybody’s mind earlier this Spring at the European Coatings Show (ECS) 2019. Here are three ways manufacturers are getting this done, courtesy of ECS 2019.

read more

Polyaspartic Coatings

In this infographic, we review the six characteristics of polyaspartic coatings and weigh the benefits.

read more

Pricing Professional Painting Projects Accurately

A bulletproof sales process includes the right tools to support it. Learn how employing the right solution can improve price calculations and information quality and win you more sales.

read more

Good tinting software needs to deliver powerful capabilities—but it is a well-designed user interface

The first step to reducing errors and working faster—no matter the industry or process—is to simplify as much as possible. When it comes to software, for example, presenting only the most necessary options makes the system more user friendly and easier to work with.

read more

Whether it’s the latest electronic gadget, fashion, car, or paint for your living space, color sells

Mass customization is now the norm for nearly everything that can be purchased these days and younger consumers expect color to be both very personal and available on demand. When it’s not, they quickly move on to the next option. Promoting and positioning the color or shade that will attract customers to your business remains the challenge.

read more

Universal vs Specialized Colorants: What’s the Difference?

Choosing a colorant for a job should be simple, right? You know the color palette you or your client desires, but do you know whether the color will last? Do you know if the job requires a specialized colorant, or will a universal colorant do? Find out what the differences are between the two, so you can make the best decision that balances both budget and longevity.

read more

How Color Choices Echo the Economic Climate—and Why It Matters

The concept of color affecting mood is nothing new. Ancient Egyptians and Chinese practiced chromotherapy, using colors to heal various maladies. Today’s color theory, color psychology and color therapy are our modern equivalents. What is less well known or familiar is that the opposite is also true. Mood can affect our choice of colors, and not just on an individual level.

read more