How We Are Addressing the Risk of the Coronavirus I wan…
The success of an industrial coating relies upon finding the right colorant for the job. Here are 5 traits to consider when selecting one.
Low VOC colorants are vital to creating eco-friendly coatings. In this post, we break down why.
Can new products be innovative and environmentally-friendly at the same time? That was the question on everybody’s mind earlier this Spring at the European Coatings Show (ECS) 2019. Here are three ways manufacturers are getting this done, courtesy of ECS 2019.
The first step to reducing errors and working faster—no matter the industry or process—is to simplify as much as possible. When it comes to software, for example, presenting only the most necessary options makes the system more user friendly and easier to work with.
Mass customization is now the norm for nearly everything that can be purchased these days and younger consumers expect color to be both very personal and available on demand. When it’s not, they quickly move on to the next option. Promoting and positioning the color or shade that will attract customers to your business remains the challenge.
Choosing a colorant for a job should be simple, right? You know the color palette you or your client desires, but do you know whether the color will last? Do you know if the job requires a specialized colorant, or will a universal colorant do? Find out what the differences are between the two, so you can make the best decision that balances both budget and longevity.
The concept of color affecting mood is nothing new. Ancient Egyptians and Chinese practiced chromotherapy, using colors to heal various maladies. Today’s color theory, color psychology and color therapy are our modern equivalents. What is less well known or familiar is that the opposite is also true. Mood can affect our choice of colors, and not just on an individual level.