Organized by the National Association of Manufacturers of Paints and Inks, this year’s event will be virtual due to the ongoing pandemic. As the largest coatings show in Central America, the Latin American Coatings Show (LACS) has increasingly emerged as an important event to showcase Chromaflo’s growing presence in the Latin America region.

“Driven through the increased demand for housing in Mexico, the architectural segment of paints and coatings this year has increased considerably throughout Central America. We plan to highlight our COLORTREND® 888 & 808 (low-VOC) universal POS colorants for decorative coatings to support the extraordinary growth currently seen in this segment,” said Liz Campbell, Business Director – Coatings, Americas.

Chromaflo will also feature its new  CHROMA-CHEM® FLV bio-based industrial colorants for flooring, OEM, and concrete applications, along with the ultra-low VOC CHROMA-CHEM® 897 industrial waterborne colorant line for automotive, maintenance, and marine coatings.

“We look forward to engaging with valued current and potential customers to speak about our highly experienced analytical and color science teams for increasing our support if needed,” added Campbell.

In addition, Chromaflo will promote its highly advanced InnovaTint tinting software platform. InnovaTint connects and controls all components of POS tinting, allowing for complete control of the tinting process and providing coatings customers with the ability for mining the data to efficiently manage and promote color to end-users.

Attendees are encouraged to stop by Chromaflo’s virtual booth on July 14 and 15.