Posts by altitudemarketing

Don’t Gamble with Color: Chromaflo Technologies 2022 Palette of the Year Appears at the American Coatings Show

Held in Indianapolis, Indiana, from April 5-7, the Americans Coatings Show (ACS) is a biennial trade show and technical conference. Hosted collaboratively by AC Media, American Coatings Association, and Vincentz Network, the ACS offers a full spectrum of current and future trends as well as a global business platform and educational forum for the paint…

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Choosing the Right Colorant – 3 Best Methods

Choosing the right colorant for your coatings or thermoset application can be a challenge. Sometimes, it can take hours of combing through product data sheets. Plus, you always run the risk of picking the wrong product, chemistry, or color. Thankfully, there’s an easier way. Pigments are the key components in providing color to plastics, paints,…

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Chromaflo Spotlight: The Story Behind Our 2022 Color of the Year

Chromaflo’s 2022 Color of the Year is ‘Monarch’. In this post, we’ll walk through some of the other color finalists and give some background on how we made our final decision. Let’s start from the beginning – what is a “Color of the Year” campaign? A “Color of the Year” campaign serves several purposes all…

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Colorants: Frequently Asked Questions

Colorants are used in the tinting of coatings, plastics, textiles and other materials. They contribute to the finished product’s appearance and performance. Below are some of the most common questions manufacturers in these industries have about colorants.

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The Past, Present and Future of Color Tinting Software

Color tinting software has transformed the coatings industry. In this post we review the history of tinting software and offer a look at its future.

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Innovatint 4: a New Standard in POS Tinting Software

Since the introduction of Innovatint, it has been widely accepted as the benchmark for managing point-of-sale (POS) software tinting in the industry.

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Why Is Industrial Colorant Technology So Important?

The success of an industrial coating relies upon using the right colorant technology for the job. Here are the top traits to consider.

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Pigment Dispersions: Frequently Asked Questions

Pigments are a key component in formulating and tinting coatings and plastics and play a critical role when it comes to performance. Here are the most common questions manufacturers have about pigment dispersions.

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‘The true holiday spirit is bringing color into the lives of others’

2020 has been a year like no other – crazy and overwhelming in every sense of the way. A year of COVID-19, social distancing, closed shops and restaurants and working from home. This year obliged us to do things differently and to appreciate the little things in life. The major difference was that social distancing…

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Flexible color selections for Soft PVC

What if you could improve your position in the market by producing any color at any time for your Flexible PVC? By Christa Deuzings, Management Support Sales – The Netherlands Flexible PVC is widely used in various products like floors, wire and cables, artificial leather, wall coverings, coated fabrics for tarpaulins, tents, awnings etc. The…

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Chromaflo Slurries

Are you looking for a TiO2 powder alternative? By Christa Deuzings, Management Support Sales – The Netherlands Titanium Dioxide (TiO2) is the most widely used and produced pigment in the world. For years TiO2 has been under discussion because of potential health effects. In February 2020 the European Commission classified powder TiO2 as a suspected…

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New Central Hub – Chromaflo Netherlands

Optimizing our customer services by expanding our warehouse capacity with 3000 square meters By Christa Deuzings, Management Support Sales – The Netherlands Logistics has become more complex and increasingly important in recent decades. It is now as important as traditional divisions like finance, production or marketing. For Chromaflo, logistics is defined as planning, implementing and…

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