September 25, 2015
In the 1990s, the international movement to reduce the level of VOCs and APEs in paints and coatings helped move formulations towards a globally accepted standard.
This evolution was also a catalyst for the expansion of the colorants industry to follow suit.
By the early 2000s, colorant suppliers worldwide were producing colorants with similar chemistries, whether they were selling to coatings suppliers in Europe, Asia or the Americas.
Some built production facilities and labs near their global coatings customers, creating the opportunity for even greater color consistency around the world.
Today, the availability of colorants from a global supplier greatly simplifies international expansion for coatings manufacturers.
Maybe your company is comfortably positioned as a regional supplier with a robust customer base. You have a strong niche and could remain a profitable mid-sized business, but then a growth opportunity presents itself. One of your key customers is expanding globally and requires you to do the same to remain its supplier of choice.
Coatings manufacturers that require a global infrastructure to expand into international markets can leverage the expertise of a global colorants partner in areas such as:
Are you ready to build a thriving global business? Expanding your business internationally doesn’t require a leap of faith if you have the right colorant supplier supporting your efforts and helping you grow. Even if you choose not to go global, you can continue to enjoy the positive benefits of a global colorants industry on a regional and national scale.
In either case, choosing a global colorants supplier will allow you to take advantage of broad industry resources, experience and knowledge of industry trends – all of which can help you position your coatings business for the future.